Fractional Technical Leadership
Step in as a fractional CTO with a data and architecture focus, or as a fractional technical product owner for initiatives that need stronger technical ownership across systems, vendors, and internal teams.
Fractional Technology Leadership for Product Data and Architecture
For B2B manufacturers, distributors, and e-commerce operators dealing with messy product data, system misalignment, and stalled execution.
Third Path provides senior technical leadership with a hands-on product data focus: clarifying architecture, aligning ERP and downstream systems, reducing manual work, and building a stronger foundation for search, marketplaces, and AI-ready data.
Fractional Leadership
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Product Data
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Architecture
Director-level technical leadership for companies that need stronger ownership of product data, integrations, and system architecture without hiring a full-time executive.
Hands-On Technical Leadership for Product Data and Architecture
Third Path is led by a principal software engineer who works at the intersection of product data, integration, and software architecture. The work is designed for B2B environments where the catalog is complex, the systems are interdependent, and the business cannot afford to manage product data by hand.
This is not generic CTO advisory and not traditional IT support. The focus is data, software, and cloud architecture: deciding where product truth should live, how ERP, PIM, e-commerce, search, and marketplaces should exchange it, and what governance is needed so the system stays usable over time.
The value is in combining strategic judgment with implementation reality. Architecture decisions are grounded in what teams can actually operate, and implementation work stays tied to clear business outcomes instead of becoming another disconnected technical project.
Built for B2B Complexity
Catalogs with variants, packaging levels, units of measure, customer-specific logic, and downstream channel requirements need structure that can survive real operating conditions.
Strategic and Hands-On
The same person helping define the architecture can also work through data models, integration design, and critical implementation details with your team.
Fractional by Design
Engagements are structured around leadership, architecture, and execution support, not hourly freelance production work.
Services
Third Path works through advisory and fractional engagements built around outcomes: stronger product data architecture, more dependable pipelines, less manual rework, and a better foundation for search, SEO, marketplaces, and AI systems.
Most engagements start with a close look at the current data flow, system boundaries, and operational constraints. From there, the work usually falls into one or more of these roles.
Product Data and Pipeline Architecture
Design the models, flows, and ownership boundaries behind reliable product data operations across ERP, PIM, e-commerce, search, marketplaces, and internal workflows.
AI-Ready Data Enablement
Improve attribute structure, taxonomy clarity, and downstream distribution so product data is more usable for search platforms, SEO workflows, automation, and AI-driven discovery.
If You Need Fractional Leadership
You have active initiatives but no clear technical owner for product data, system boundaries, and delivery tradeoffs.
If You Need Architecture Work
Your ERP, PIM, website, search tools, or marketplaces do not agree, and the current process depends on brittle integrations or manual cleanup.
If You Need AI-Readiness
Your team wants better search, SEO, or AI-driven discovery, but the underlying product data is too inconsistent to support it well.
Who I Work With
The primary fit is mid-market manufacturing, distribution, and B2B e-commerce teams dealing with product-heavy catalogs and interconnected business systems.
Third Path also works alongside agencies and integrators that need stronger product data and architecture support inside broader delivery engagements. The role is to strengthen partner outcomes, not compete with them.
Manufacturers and Distributors
Companies trying to align ERP, operational data, and digital channels so product information can be managed once and distributed with less friction.
B2B E-Commerce Teams
Operators who need cleaner catalog structure, better downstream consistency, and fewer manual steps between internal systems and customer-facing channels.
ERP, E-Commerce, and SEO Partners
Microsoft Dynamics 365 Business Central partners, e-commerce agencies, system integrators, and SEO teams that want a stronger product data foundation behind their delivery work.
Let’s Talk Through Your Current Data and Architecture
If product data is slowing delivery, creating manual work, or limiting search and discovery performance, Third Path can help clarify the architecture, define the data flow, and support the next stage of execution with your internal team and partners.
If you already have context on the problem, you can book a free consultation for an initial working conversation.